36. Susan, the human resource manager at Pepsi,
created an employee training program on safety standards. After all employees
attended the training, Monica noticed that the number of employee complaints
about safety violations went up. This is probably a result of the effect of
____ on perceptual selection.
|
a.
|
learning
|
|
b.
|
novelty
|
|
c.
|
personality
|
|
d.
|
contrast
|
ANS: A
37. The
Pollyanna principle influences which factor of perceptual selection?
|
a.
|
motivation
|
|
b.
|
contrast
|
|
c.
|
learning
|
|
d.
|
familiarity
|
ANS: A
38. The
Pollyanna principle states that people process ____ events more efficiently and
accurately than they do ____ events.
|
a.
|
urgent, low priority
|
|
b.
|
pleasant, unpleasant
|
|
c.
|
unpleasant, pleasant
|
|
d.
|
high priority, low priority
|
ANS: B
39. Tom
Brown, who has just presented a new marketing plan to his boss, Michael Scott,
tells his friends about all the positive feedback he received while ignoring
the negative comments. This is an example of the ____ principle perceptual
selection.
|
a.
|
projection
|
|
b.
|
impression management
|
|
c.
|
Pollyanna
|
|
d.
|
suppression
|